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Blue Collar Resources

Sales, marketing, and other small business resources to help grow your small business.

Sales & Marketing

How Local SEO Fits

How Local SEO Fits

You don’t think of yourself as a local SEO, though you own, work for, or market a business. This is understandable, given that the forces of history have seemed to isolate local SEO from other forms of marketing. Putting together citations, directories, owner...

Link Building on a Budget

Link Building on a Budget

Many SEO strategies still rely on link vendors and private blog networks (PBNs) for local clients. A private blog network is a gray hat/black hat link building tactic of using a set of sites under an SEO’s control to implement links to other sites (your “money...

Local SEO in 2019

Local SEO in 2019

Many optimizers out there, on Social Media platforms and Internet Marketing/SEO forums, like to downplay the importance of local SEO. Local SEO is often overlooked and viewed as being not as valuable or as beneficial as that of a full international SEO campaign. This...

Book Reviews

Fanatical Prospecting

Fanatical Prospecting

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development--prospecting. The brutal fact is the number...

A Walk in the Woods

A Walk in the Woods

The Appalachian Trail stretches from Georgia to Maine and covers some of the most breathtaking terrain in America–majestic mountains, silent forests, sparking lakes. If you’re going to take a hike, it’s probably the place to go. And Bill Bryson is surely the most...

Guns, Germs, and Steel

Guns, Germs, and Steel

Guns, Germs, and Steelis an incredible explanation of human history, getting to the bottom of a question asked by a New Guinean Politician named Yali, who asked, "Why is it that you white people developed so much cargo...but we black people had little cargo of our...

Finance & Accounting 

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