There are an endless number of resources online that will help you learn the basics of SEO. The good news is that the majority of the resources are free. However, it can be a little bit daunting to be able to organize everything in a way that will allow you to build a roadmap.

So I’ve built a list of 152 resources that I used to help me get started. I’ve also organized the helpful tools where applicable. There’s a lot of information repeated throughout the guides and blogs below, but I found that to be useful in hammering in the important details.

This list starts with simple guides to get an idea of what you’re working with. Then it works through broad SEO guides that will give you a 10,000 foot overview of SEO. As you progress, I’ve categorized the learning guides to be on page and off page SEO, with sub-categories to further specify, allowing you to get an even better view of the practice.

Of course, though, the best way to learn is by doing and practicing, using whatever you learned. As you work through this guide, practice on your site or start working on someone else’s site and climb the Google rankings.

Getting Started

General Overview

1. Internal Links
2. Link Equity
3. External Links
4. Anchor Text
5. Title Tags
6. Meta Description
7. On Page Ranking Factors
8. Mobile Optimization
9. Page Speed
10. Duplicate Content
11. Canonicalization
12. Redirection
13. HTTP Status Codes
14. Robots.txt
15. Robots Meta Directives
16. Schema.org
17. LSI
18. Backlinks

SEO Guides

1. MOZ Guide
2. Google Starter Guide
3. Wordstream Guide
4. Search Engine Lands Guide
5. Google – How Search Works
6. Quicksprout Advanced
7. Google Webmaster Guidelines
8. SEO Terms
9. Social Media Definitions
10. SEJ’s Complete SEO Guide
11. Webris Guide
12. SEMrush SEO Fundamentals

On Page SEO

Keyword Research

1. Definitive Guide
2. Ahrefs Guide
3. BacklinkO
4. IFTF Keyword Research Guide
5. SEO Nick Keyword Research
6. Building a Keyword Matrix
7. SEO Nick On Page
8. SEO Nick Keyword

Tools

1. Ahrefs
2. SEM Rush

Website Architecture

1. On Page Anatomy
2. On Page Factors
3. Site Structure
4. Website Source Code
5. URL Structuring
6. Pagination

Tools

1. Screaming Frog

Content Strategy

1. Out Teach Competition
2. Distilled Guide
3. Bufferapp
4. Distilled 2
5. Content Flow
6. Reverse Engineer
7. Quick Sprout
8. SEMrush Content Marketing
9. SEO Nick Getting 100s of Shares
10. SEO Nick Content Marketing Campaign Creation

Content Creation

1. Neil Patel
2. Neil Patel 2
3. OK Dork

Content Audit

1. Webris
2. BufferApp
3. Moz Guide
4. AWeber Guide

Content Promotion

1. Robbie Richards
2. Robbie Richards2
3. Canva
4. Creating a Winning Content Promo Strategy

Content Marketing Guides

1. Gary Cioti
2. Ron Swanson Guide
3. Advanced Guide
4. SEM Rush
5. SEJ’s Content Guide

Content Marketing Tools:

1. Buzz Sumo

SEO Audit

1. Search Engine Watch Pt. 1 & Pt. 2
2. Quick Sprout Technical SEO
3. Quicksprout SEO Audit
4. How to perform an SEO Audit
5. Moz Checklist
6. Ultimate Local SEO Checklist
7. Guide to Webmaster Tools

User Experience

1. Reduce Bounce Rate
2. Designing for SEO

Mobile SEO

1. Mobile SEO Guide
2. Mobile SEO Audit
3. Google’s Guide
4. SEM Rush Guide

Page Speed

1. Quicksprout Load Time
2. Kissmetrics Load Time
3. Optimize Page Loading Time

Tools

1. Pingdom
2. Google Pagespeed Insights
3. GTMetrix

Web Analytics

1. Google Dashboard
2. Moz Guide to Google Analytics
3. Gleam Guide
4. Marketing Funnel with Analytics
5. Udemy

Tools

1. Google Analytics
2. Kissmetrics
3. Youtube Analytics

Off Page SEO

Competitive Analysis

1. Quicksprout
2. MOZ
3. Using Ahrefs
4. SEM Rush
5. SEO Nick Competitive Analysis

Tools

1. Ahrefs
2. SEMRush
3. Spyfu

Link building

1. Moz Guide
2. Backlinko Guide
3. Quicksprout Guide
4. Search Engine Watch Glossary
5. Matthew Barby
6. Link building tactics
7. Build Quality Links (Neil Patel)
8. 131 Link building strategies
9. The SEO Project
10. Neil Patel’s Link Building Strategies
11. GotchSEO
12. SEJ’s Link Building

Tools

1. Ahrefs
2. SEM Rush
3. BuzzStream

Outreach

1. 21 Ways
2. 22 Tips
3. Quicksprout Definitive Guide
4. Get Bait Links
5. Include Influencers

Tools

1. HARO
2. BuzzStream
3. PostJoint

Social Media

1. Beginners Guide
2. How to Create a Plan
3. Social Media Brand Awareness
4. Social Media Audit
5. SM Content Strategy
6. Social Media SEO Checklist
7. SEO Nick Social Media Guide

CRO

1. Conversion Optimization
2. Conversion Rate Optimization
3. CRO vs. SEO
4. HubSpot CRO
5. Neil Patel CRO Guide
6. BacklinkO CRO Techniques
7. WiderFunnel CRO Process
8. SEO Nick AB Testing
9. Wider Funnel LIFT Model
10. Wider Funnel CRO Guide
11. CRO Blog
12. Landing Pages/Funnels

PPC

1. PPC Guide
2. SEMrush PPC
3. WordStream PPC
4. SEO Nick PPC

Too Much to Digest?

I know….this is a lot. It may be too much, to be honest. However, we all learn differently or find some writing styles to be annoying and unbearable. So 152 resources should be plenty to get started. If you think this is useful let me know! Leave a comment and share on social media.