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A Walk in the Woods

The Appalachian Trail stretches from Georgia to Maine and covers some of the most breathtaking terrain in America–majestic mountains, silent forests, sparking lakes. If you’re going to take a hike, it’s probably the place to go. And Bill Bryson is surely the most...

Guns, Germs, and Steel

Guns, Germs, and Steelis an incredible explanation of human history, getting to the bottom of a question asked by a New Guinean Politician named Yali, who asked, “Why is it that you white people developed so much cargo…but we black people had little cargo...

Balance Sheet

Just like the income statement, the Balance Sheet is one of the most important financial statements used in business. Simply put, the balance sheet is a snapshot of a company’s financial position at a given moment. It offers a way to look inside your business...

Profit and Loss Statement

Demystifying the Profit & Loss Statement Still Confusing. Only less confusing The Profit and Loss Statement is one of the integral financial statements that you need to understand the financial health of your business. There are many reasons you need to have a...

The Sales Funnel

A sales funnel describes the path a potential customer takes to become a customer. Although the path is industry-agnostic, the numbers and examples in this guide are pretty specific to ecommerce sales. This is because there aren’t a lot of data in other...