Blue Collar Resources
Sales, marketing, and other small business resources to help grow your small business.Sales & Marketing
The Sales Funnel
A sales funnel describes the path a potential customer takes to become a customer. Although the path is industry-agnostic, the numbers and examples in this guide are pretty specific to ecommerce sales. This is because there aren't a lot of data in other industries and...
Sales Personal Stats
According to the folks over at SalesGravy, selling is not a numbers game; it's a performance game. They say that if you think selling is a numbers game, then you simply lack the skills to sell, which is a bit short sighted. They may be right to a certain extent,...
Learning SEO in 2019
There are an endless number of resources online that will help you learn the basics of SEO. The good news is that the majority of the resources are free. However, it can be a little bit daunting to be able to organize everything in a way that will allow you to build a...
Book Reviews
Influence
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous,...
Factfulness
Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many...
Hillbilly Elegy
From a former marine and Yale Law School graduate, a powerful account of growing up in a poor Rust Belt town that offers a broader, probing look at the struggles of America’s white working classHillbilly Elegy is a passionate and personal analysis of a culture in...
Finance & Accounting
Balance Sheet
Just like the income statement, the Balance Sheet is one of the most important financial statements used in business. Simply put, the balance sheet is a snapshot of a company's financial position at a given moment. It offers a way to look inside your business and...
Profit and Loss Statement
Demystifying the Profit & Loss Statement Still Confusing. Only less confusing The Profit and Loss Statement is one of the integral financial statements that you need to understand the financial health of your business. There are many reasons you need to have a...
Other
What is a Virtual Assistant?
A virtual assistant (VA) is someone who provides your business with administrative support services from a remote location. Virtual Assistants are desired by entrepreneurs and small businesses, who need help but don’t necessarily have the resources to bring another...
131 Virtual Assistant Tasks
Hiring a Virtual Assistant can be one of the best moves that you do to get your life back or to help you get busy on some of those tasks that have been on your to-do list for the past few months. Entrepreneurs seek VAs in order to either start to step away from their...